Directed by acclaimed Singaporean director Boo Junfeng, this year’s campaign video, dubbed ‘Someday’, invites Singaporeans to envision a future in which Singapore’s Lesbian, Gay, Bisexual and Transgender (LGBT) community will be able to openly celebrate their diversity, free of discrimination and prejudice.
Check out their campaign video below.
The campaign video’s concept marks a subtle shift from past videos – all of which were also directed by Boo – and carried universally recognised themes packaged in a highly positive, bright and cheerful setting. This year’s video will focus on a more Singapore-specific context, aiming to raise public awareness of more serious issues such as discrimination, social stigma, mainstream media censorship and the continued existence of Section 377a of the Penal Code.
“Last year’s campaign video carried broader themes that spoke to anyone in the world who supported the Freedom to Love. This year, we wanted to bring it back home and depict some of the realities faced by Singapore’s LGBT community,” said Boo.
Pink Dot 2012 will for the first time in its history culminate in the formation of a pink dot of shimmering torches, light sticks and glowing mobile phones in the first hours of darkness.
As a signifier of the hopes and vision ‘Someday’ embodies, Pink Dot 2012 aims to deliver a dramatic message of inclusivity and acceptance – a celebration of unity in diversity that emphasises our shared belief in the Freedom to Love.
2,500 people supported this cause in 2009. In 2010, this nearly doubled to 4,000, and in 2011, over 10,000 Singaporeans and permanent residents turned up, consistently making Pink Dot the largest gathering to take place at Hong Lim Park since the inception of the Speakers’ Corner in 2000.
Press release from Pink Dot Sg.