GM had this to say about putting up the Gay Pride flag -
"Recently, Fort Wayne Assembly plant leadership decided to permanently move a POW flag from a pole in front of its administration building to the facility's primary flag and truck display along Interstate 69. This gave the plant an opportunity to fly other flags, which include the Indiana state flag, the UAW flag, and any of the flags representing GM's official Employee Resource Groups. Currently the GM PLUS rainbow flag is flying for one week in support of Pride month. It's our hope that ongoing support of our employees will foster constructive dialogue on the importance of diversity at GM."
WANE television, a local station did a supportive story on the flag and they are paying the price for it. You can check out the Facebook responses to WANE's report about the flag here.