In an e-mail to supporters, Minnesota for Marriage called the move “stupid” and announced it would be hold four days' worth of “Dump General Mills Rallies.”
“I know it seems odd for a company who spends billions of dollars marketing products to moms and dads with young children to do such a thing, but General Mill has tried to please a small minority of individuals who feel entitled to change the definition of marriage for all of society. They have calculated that we won't fight back. They have grossly miscalculated us!” wrote Andy Parrish, deputy campaign manager for Minnesota for Marriage.
The daily rallies will take place across from the company's Minneapolis headquarters starting on Tuesday, June 26. Supporters are being called on to bring General Mills products from home and dump them in a trailer to be donated to a local food bank.