Harry Goodwins for Björn Borg Underwear

Harry Goodwins for Björn Borg Underwear.

Thom Evan for D Hedral

Thom Evans models D.Hedral's Gigolo Joe brief. The former Scottish international rugby union player is lensed by Daniel Jaems.

Kody Corduan by Toky Castellanos

Kody Corduan wears a selection of Baskit underwear in this beach shoot by photographer Toky Castellanos.

Tomas Skoloudik by Dean Isidro

In the latest issue of Têtu magazine, Tomas Skoloudik shows off a selection of underwear to photographer Dean Isidro.

Alfred Kovac by Miloš Nadaždin Pt 2

Serbian model Alfred Kovac captured in timeless black and white shots by photographer Miloš Nadaždin  for the new Extreme Intimo advertisement.

Alfred Kovac by Miloš Nadaždin Pt 1

Serbian model Alfred Kovac fronts the new Extreme Intimo advertisement shot by photographer Miloš Nadaždin.

Cameron Horner by Michael Andrew

Gorgeous Abercrombie & Fitch model Cameron Horner dons Quarter Homme's latest range of Lined Hipster, Homme Hipster and Comfort Brief for photographer Michael Andrews.

GIF of The Day - Kellan Lutz for Calvin Klein X

Holy hell!!! I’m really conflicted!!! All my natural instinct tells me to look down!!!

Tim Baird by Toky

Tim Baird dons Baskit Underwear on the beach for photographer Toky.

Murilo Rezende And Pablo Moraes By Rick Day

Murilo Rezende And Pablo Moraes photographed by Rick Day for Rufskin.

Watch - Andrew Christian's Field Trip

The boys from Andrew Christian are going on a field trip. Presumably to learn more about picking up boys. Watch their NSFW shenanigans after the jump.

Watch - Colby Melvin and Brandon Brown Cook Shirtless

Andrew Christian underwear models Brandon Brown and Colby Melvin whips up something special in the kitchen for Valentine's Day.

Watch their instructional cooking video courtesy of the Underwear Expert after the jump.

Watch - More Underwear, More Sex

Check out the latest Andrew Christian video featuring their star couple, Colby Melvin and Brandon Brown.

In the video 'Special Delivery', Colby and Brandon buys a subscription service to have underwear delivered to their home. When they put on their new underwear, it puts them in the mood to get sexy....

Anyway, the gist of the video is this - The more underwear we buy, the more sex we are going to get. Now, where is my credit card.......

Watch - David Beckham In New Guy Ritchie Directed H&M Underwear

Wanna watch a very fit David Beckham run through Los Angeles in only his boxer briefs and bedroom slippers? I do. I love the scene where they mimic James Bond actor Daniel Craig's infamous swimming trunk scene in Casino Royale.......

Check it out after the jump.

David Beckham for H&M Underwear

David Beckham shared a few photos from his H&M underwear ad campaign with his facebook fans.

“Here are a few campaign shots from my latest H&M range,” Beckham posted on his Facebook page.  ”More to come this week..”

Thom Evans for D.Hedral

Former Scottish international rugby union player Thom Evans models D.Hedral's briefs and debut swimwear line in a barren desert.

Set against an unforgiving terrain, the muscular, toned rugby star-turned-model's masculine sex appeal perfectly showcases the barely-there underwear range.

Watch - Andrew Christian's Jock Strap Fashion Show

Andrew Christian held a jockstrap fashion show recently at The Abbey in West Hollywood. The Andrew Christian fashion show featured Colby Melvin, Cory Lee, Brandon Brown, Quinn C. Jaxon, Brent Corrigan and a few more Andrew Christian models strutting in the brand newest pieces. Completely NSFW behind-the-scenes video after the jump.

Janko Tipsarevic for Extreme Intimo

Serbian tennis player Janko Tipsarevic photographed by Belgrade-based Milena Rakočević for Extreme Intimo underwear.

Watch - Andrew Christian's Peep Show

Continuing its campaign to blur the lines between underwear advert and gay porn, Andrew Christian delivers his first video for the new year. 

David Beckham H&M Underwear Campaign Behind-The-Scenes Photos

Is that a well-endowed David Beckham or a well padded tight green boxer? I opt for the latter. It just looks unnaturally rounded to me :). So what do you guys think? Do you think David got some help from the prop cupboard?

Check out more behind-the-scenes photos from David's H&M campaign after the jump.