Watch - Marc Jacobs Strips Off For Diet Coke

If you thought new Diet Coke man Andrew Cooper had a good body, wait until you see the ripped physique of Diet Coke's other new signing. Fashion maestro Marc Jacobs has signed on as the creative director of Diet Coke for 2013 and is the star of their new commercial. 

In the first ad campaign celebrating the brand's 30th birthday, Jacobs joins Diet Coke's proud tradition of shirtless male spokesmodels. “I still think it’s hysterical people want me to take my shirt off” Jacobs told Women's Wear Daily, “I’m going to be 50 in two months, so I guess I should be glad.”